Lead follow-up automation for small businesses
Every new lead gets a reply in under a minute, day or night, and a friendly nudge until they book a call.
Who it's for
- Businesses getting leads from ads, website forms or their Google Business Profile
- Owners who can't answer every enquiry within the hour
- Service businesses where the first company to reply usually wins the job
Who it's not for
- Businesses with fewer than about 10 leads a month, where replying by hand works fine
- Anyone wanting to send bulk promotions to bought lists
What you get
- An instant reply by text message (SMS) and email within 60 seconds of every form or ad lead, or WhatsApp where your customers use it
- Missed-call text back: when you can't answer the phone, the caller gets a text straight away with a link to book
- Follow-up messages on day 1, 3 and 7 if the lead goes quiet
- A booking link, so leads pick a call time themselves
- Every lead logged in your CRM or a simple Google Sheet
- An alert to you for each new lead
- Messages written with you, in your voice
- A monthly check that every message is sending
Your first 30 days
- Week 1
Map where your leads come from and write the messages with you.
- Week 2
Connect your forms and ads, test with real submissions, go live.
- Weeks 3 and 4
Watch reply and booking rates, and adjust message timing.
- Day 30
Review: response time, booked calls and what to change.
Pricing
- Lead follow-up automation$499 / £399 setup + $99 / £79 per month
Ad spend is paid by you directly to Meta or Google. Month to month, no lock-in.
Questions about lead follow-up automation
How fast is the first reply?
Under 60 seconds, every time, including nights and weekends. Try the demo on our homepage to see it yourself.
Will it sound like a robot?
We write the messages with you, in your words, and each one uses the lead's name and what they asked about. You read and approve every message before it goes live.
What does it cost?
$499 / £399 to set up, then $99 / £79 a month. Setup is free if you run Facebook or Google Ads with us.
Which tools does it work with?
Facebook and Instagram lead forms, Google Ads lead forms, website forms, and most CRMs. If you don't have a CRM, we set up a simple Google Sheet.
How does missed-call text back work?
Calls to your business number go through a tracking number we set up. If a call is missed, the caller gets a text within seconds saying you will call back, with a link to book a time.
Who pays for the text messages?
Texts are sent through an SMS provider such as Twilio in your name, and you pay its usage directly, usually around a cent per message in the US.
Do I still talk to my leads?
Yes. The automation sends the first reply and the reminders. When a lead replies or books, you take over.