Google Ads management for small businesses
Show up when local customers search for what you do, and pay for clicks that turn into calls.
Who it's for
- Services people search for when they need them now: plumbers, dentists, lawyers, repair shops
- Businesses with a website or landing page that can take calls and forms
- Budgets of £800+ a month in ad spend
Who it's not for
- Products nobody searches for yet (Facebook ads usually fit better there)
- Ad budgets under £400 a month
- Businesses that can't answer calls during business hours
What you get
- An account audit and a written plan with a target cost per lead
- Keyword research and negative keyword lists, so you stop paying for searches that never buy
- Search campaigns written around your services and service areas
- Call tracking and form tracking in Google Ads and GA4
- A review of your landing page, with fixes that raise your conversion rate
- Instant lead follow-up (setup free with every ads plan)
- A search-terms review and bid changes every week
- A plain-English report every Monday: spend, leads, cost per lead
Your first 30 days
- Week 1
Audit, conversion tracking, keyword and negative lists.
- Week 2
Campaigns live, within 7 days of account access.
- Weeks 3 and 4
Search terms reviewed twice a week, wasted searches blocked, bids adjusted.
- Day 30
First monthly review: cost per lead, lead quality and next month's plan.
Pricing
- Google AdsFrom £449 per month
- Meta + Google combo£729 per month
Ad spend is paid by you directly to Meta or Google. Month to month, no lock-in.
- Every ads plan includes lead follow-up automation setup, free (£399 value).
- Campaigns live within 7 days of account access, and your report every Monday. Miss either and that month's fee is waived.
Questions about google ads
How much does Google Ads management cost?
Management starts at £449 a month, plus your ad spend, which you pay directly to Google. Google and Facebook ads together is £729 a month.
Is Google Ads worth it for a small business?
It is when people already search for what you sell and you track calls and forms, so you know what each customer costs. Your free audit checks both before you spend more.
How much should I spend on Google Ads?
For most local services, £800 a month is a sensible start. Competitive fields such as legal can need more, and your audit gives a figure for your market.
Do you use Performance Max?
Only when it fits. Most small local businesses get better control from Search campaigns, so we start there and test Performance Max once tracking is solid.
Will I own the Google Ads account?
Yes. We work in your account with manager access. If we stop working together, the account, its history and its conversion data stay with you.