1,200+ phone calls from Meta Ads for a real estate developer

The problem

Property buyers often like a post and scroll on without ever calling. The developer needed phone calls from people interested in its projects, because a call is where a site visit and a sale begin.

What we did

• Ran Facebook and Instagram ads for the developer's projects
• Set the campaigns up to get phone calls, rather than likes or page visits
• Counted every call the ads produced, so results were measured in calls
• Kept testing until the cost per call fell as low as ₹15.52