Case study
1,200+ phone calls from Meta Ads for a property developer
A property developer in Gujarat needed buyers to pick up the phone, not just like posts. Meta Ads campaigns built for calls brought in more than 1,200 of them.
- 1,200+Phone calls from Meta Ads
The problem
Property buyers often like a post and scroll on without ever calling. The developer needed phone calls from people interested in its projects, because a call is where a site visit and a sale begin.
What we did
- Ran Facebook and Instagram ads for the developer's projects
- Set the campaigns up to get phone calls, rather than likes or page visits
- Counted every call the ads produced, so results were measured in calls
- Kept testing to bring down the cost of each call